Notes on Marketing
MARKETING CLASS Lecturer
Prof. Dr. Ir. Ujang Sumarwan, M.Sc. (www.ujansumarwan.blog.mb.ipb.ac.id,www.sumarwan.staff.ipb.ac.id,sumarwan@mb.ipb.ac.id)
Dr. Ir. Hartoyo, M.Sc.
Dr. Ir. Dodik Nur Rachmat, M.Sc.F.
Dr. Kirbandoko, M.S.M.
Dr. Ir. Mukhammad Najib, M.M.
Ines
Pipit Yuniawati. Born in Sumedang 1991 June 3. The one and only child from Enok
Nurhasanah and Nanang Juhana (alm). In 2013 She was graduate from Economics
Development Program, Faculty Economics and Management at Bogor Agricultural University. 2 years become jobseeker, she decide to take
her master program, and on October 2015 until now she is one of master student in Business Management at Bogor
Agricultural University. Her Hobby is read a book (novels of course), watching movie and listening music.
First Lecture
Lecturer : Prof. Dr. Ir. Ujang Sumarwan, M.Sc.
I am a pasif girl, so when first lecture and Professor ask one by one student to answer "one word on your mind when you heard about marketing" surely i quite surprize, but thanks God i got a right answer so i'm free from punishment (stand up in the front of class and must make the whole class happy, like singing, acting or anything (but mostly singing. lol)). His teaching method is very interesting .
He was really interact with students so the atmosphere in the class was very lively. the second task is we were asked to mention 10 gadget is we usually use in daily activites, we wrote the answer on the books and he told us the correct answer via video on youtube. The correct answer is lamp, clock, video digital, telephone, air conditioner, computer, syringe, television, radio, and handphone. and the last task on that day is "make a blog and writing Curiculum Vitae", and this is it..... my first blog and with english language (i'm sorry if my grammer is bad (i'm sure so bad.lol)
Text Book
Ujang Sumarwan (editor). 2015. Pemasaran Strategic: Perspektif Perlilaku Konsumen dan Marketing Plan. IPB Press.
Silahkan download e-book:
2015 01 BUKU Pemasaran Strategik Perspektif Perilaku Konsumen dan Marketing Plan
Sumarwan Ujang; Agus Djunaedi; Aviliani; H.C Royke; Jusuf Agus Sayono; Rico R Budidarmo; Sofyan Rambe. (Strategic Marketing: Strategy for Corporate Growth and Share Holder Value).-Pemasaran Strategik: Strategi Untuk Pertumbuhan Perusahaan dalam Penciptaan Nilai bagi Pemegang Saham . Published byInti Prima, Februari 2009, ISBN 979-450-451-3 Please dowload link below for book preview:
Silahkan download e-book:
2009 UJANG SUMARWAN PEMASARAN STRATEGIK – STRATEGI UNTUK PERTUMBUHAN PERUSAHAAN
Sumarwan, U., Achmad Fachrodji., Adman Nursal., Arissetyanto Nugroho., Erry Ricardo Nurzal., Ign Anung Setiadi., Suharyono., Zeffry Alamsyah. 1st Printing. 2011. Marketing Strategic: Value Based Marketing and Marketing Metrics. Pemasaran Strategik: Persfektif Value-Based Marketing dan Pengukuran Kinerja. Bogor, IPB Press.
Silahkan download e-book:
2010 UJANG SUMARWAN PEMASARAN STRATEGIK – PERSPEKTIF VALUE-BASED MARKETING
